Built for better merch.

We believe great merch isn’t about putting a logo on a product. It’s about creating something people genuinely want to keep.

The complete solution

One team, start to finish.

Step 01

Design

In-house, not templated. Real design work on every brief.

Brief → production3–4 weeks

Step 02

Produce

Vetted makers, real samples before anything scales.

Boxes moving on conveyors in the fulfilment centre

Step 03

Warehouse

We hold your stock. No office full of boxes.

Step 04

Ship

On demand, tracked, anywhere you need it.

Impact

By the numbers.

200SKUs

Held in stock and ready to ship

4weeks

Average brief to delivery

30+countries

We design, hold and ship to

97.%

Orders shipped on time

Location

Based in the EU.

We design, hold and ship from our own EU base — well-connected to road, sea and air routes across the continent. Your stock stays inside the single market, so orders reach European teams in days, not weeks.

One EU-based team handles design, production, warehousing and support — same standards, same timezone, no handoffs across borders. Quality you can stand behind, delivery you can plan around.

Well-connected in the EU

Sited on Europe’s road, sea and air corridors — stock moves out fast in every direction.

Fast, tracked delivery

Short lead times across the EU. Ship on demand, no customs surprises.

EU support & quality

European-based team, European standards. Real people in your timezone.

The team

Who you’ll actually talk to.

Priya Anand

Founder

Tom Reuben

Head of production

Lena Vos

Design lead

Marco Hale

Warehouse & fulfilment

One team. One store. Everything merch, handled.

Start a project

Let’s make merch worth keeping.

Tell us what you’re thinking. We’ll come back with a straight answer — including whether it’s worth making at all.